Read alsoSnowshoe Bunny Makes Friends
You can hear Nicole reading and talking about this book on CBC's Weekend Arts Magazine from December 11, 2011. The book is the first in the "Let Me Be Strong" children's books series focused on gentle messages for the young reader. It is a picture storybook called 'Snowshoe Bunny Makes Friends' about a bunny who has extra…
The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone.
The book includes chapters on:
* Trade distortions and marketing barriers
* Political and legal environments
* Consumer behaviour
* Marketing research
* Promotion and pricing strategies
* Currencies and foreign exchange
Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.