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February 19 , 2008

How to Get Noticed, Heard and Hired


If you’re a player, singer, songwriter or artist working to figure out how to get to the right people and the right gigs, How to Get Noticed, Heard and Hired is the book for you.

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It’s an interactive workbook using my 4 Simple Rules of Marketing and a series of indepth questions to help you market yourself well to the right people to get the right work for your music career.

And YES, this is for you! Marketing is NOT something reserved for big corporations, national brands like McDonald’s or stars like Taylor Swift. It is for anyone and everyone who wants to be noticed, heard and hired.

It not only covers my 4 Simple Rules of Marketing, it walks you through a series of questions that help you:

- Identify target customers and their end users so you can work smarter and more effectively.
- Think about what qualities, interests and passions you have that you can (and should) use to connect with your customers.
- Figure out the best and most effective ways to tell people what you want to do in music
- Determine next steps you can do to get noticed, heard and hired.

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