Home » Business & Finance » Jane Heaton » Content Marketing In A Week

August 02 , 2009

Content Marketing In A Week

Engage Your Audience With Compelling Content In Seven Simple Steps


Content marketing just got easier
Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.

Download LRF

Read also

Kroon op het werk

Als architect Laura Mackenzie op een sombere ochtend wordt ontslagen en halsoverkop naar huis gaat, treft ze haar vriend aan in bed - met zijn secretaresse. Laura besluit het roer maar eens drastisch om te gooien. Ze gaat wonen op het platteland, waar ze meteen een wel heel spannende ontmoeting heeft met haar nieuwe buurman Matt. Dat soort…

In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.

- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success

Show more...

How to download book

Buy this book

You can buy this book now only for $8.99. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Content Marketing In A Week»:

Download ePUB 2:


Download FB2: