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June 01 , 2011

How to Handle Tough Questions...When It Counts


This is the eBook version of the printed book.

This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats.


Two Line Description


Powerful lessons in answering tough questions from the legendary “Stormin’ Norman,” Desert Storm commander Gen. Norman Schwarzkopf.


Text Excerpt


During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, “Stormin’ Norman” became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalists’ questions. He served as a role model for every proper Q&A technique….

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