Why was "Economic Analysis Made Easy" written in the first place? It was simply because a lot of people and/or companies were publishing and/or doing things that the author knew were illogical, incorrect, misleading or confusing.
Maldonado traces the journey of his family from Scandinavia and the Holy Land to Spain and Portugal and finally to the Kingdom of New Mexico. Arriving in 1598 with the expedition of Juan de Oñate, his ancestors were some of the first settlers of New Mexico. Of the 144 original Spanish/Portuguese colonial families from the 16th and 17th centuries…
These things include (1) using an excessive level of detail not warranted by uncertain future product prices and feed and energy costs resulting from swings in supply/demand balances, (2) using inappropriate measures of economic performance, (3) incorrectly using accounting principles (non-cash flow, sunk costs, etc) rather than economic analysis principles, (4) not properly accounting for risks, (5) not accounting for intangible (environmental, safety, etc) costs (which have a way of eventually become realized) and (6) incorrectly screening R&D and technology development projects.
The author used internal rate of return software that he developed in Excel to run comparisons for gauging the relative importance of the various parameters in economic analysis. These comparisons (which are included in the book) show which parameters can typically be ignored to simplify economic analysis and illustrate various strategies that can be used to improve profitability and/or reduce risks.
This internal rate of return software is available for license at a cost from the author.
Other software developed by the author in Excel may become available for license if some Copyright issues can be favorably resolved. These include equipment efficiency estimation software and software to estimate capital and operating costs.
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