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February 05 , 2010

The Digital Marketer Self-publishing



Self-publishing is the publication of any book or other media by the author of the work, without the involvement of

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an established third-party publisher. The author is responsible and in control of entire process including design

(cover/interior), formats, price, distribution, marketing & PR. The authors can do it all themselves or outsource all or

part of the process to companies that offer these services.

In 2008, for the first time in history, more books were self-published than those published traditionally. In 2009,

76% of all books released were self-published, while publishing houses reduced the number of books they

produced. [1]

Technological advances have enabled this growth:

• Print-On-Demand technology which can produce a quality product equal to those produced by traditional

publishers – in the past, you could easily identify a self-published title because of its quality.

• Online retailing where dominant players like have enticed readers away from bookstores into an

online environment.

• Technological advances with e-book readers and tablet computers that enhance readability and allow readers to

'carry' numerous books in a concise, portable product.

The stigma of self-publishing is quickly eroding with many best-selling authors choosing to self-publish their work.

For example, J.K. Rowling will sell the e-book versions of the Harry Potter series directly from her new website,

Pottermore. The estates of Ian Fleming, Barbara Cartland and Catherine Cookson are also publishing their authors'

printed work as e-books and selling directly to public.

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