What’s so Good about Feelin' Good? is a comprehensive discourse on the brain's system of punishment and rewards. It reveals how the brain provides incentives(good feelins) as a reward for engaging in tasks that assists it in it's effort to survive and unpleasant feelin's/discomfort to dissuade you from engaging in behaviors that may be detrimental to its survival. The resulting behaviors at either end of the spectrum will often assume the form of a compulsion/habit that overtime may become genetically ingrained and lead to a loss of homeostatic emotional balance that the individual may seek to supplement through behaviors that may be defined as compulsive in nature. The abusive use of drugs and alcohol are offered as an example of compulsion-driven behaviors that people develop to cope with the simple act of daily living.
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