This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
Ten-year-old Susan’s parents dragged her away from her friends to spend a wet and dreary summer in a new place. Unhappy with her new, boring life, she adopts Tucker, a butterscotch tabby, thinking he is just an ordinary cat. But when he rescues her from the rats and brings her to his magical city deep underground, Susan falls head first into a…
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