Your most important strategic and competitive advantage is right in front of you—grow your culture, and youll grow your company! Driving to Perfection: Achieving Business Excellence by Creating a Vibrant Culture is not your average business book. It was written by someone with 25 years of hands-on business experience who has been (and still is) in…
In a holiday resort on the Lincolnshire coast at a Bank Holiday weekend the last thing Iain Macready, coxswain of the lifeboat, wants is a spate of hoax calls. But he and his crew have to deal with these just as they have to answer the genuine calls that inevitably come at holiday time. When a storm breaks over Saltershaven, Macready's own daughter is missing at sea in a sailing dinghy, whilst duty obliges Macready to set course away from the area where she may be to answer a distress call from a coaster.
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