The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Read alsoToby's New World
Toby has just learned he’ll never see again. Now he’s learning just how frustrating it can be doing even simple things when you’re blind. And it doesn’t help when his big brother Jake, and little sister Emma laugh at him when things don’t go right. But there’s always a way to make things easier… Isn’t there?This is the first book in the “Toby’s…
Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.