Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Read alsoPenn State Altoona
Founded in 1939, Penn State Altoona began its life as the Altoona Undergraduate Center, owing its genesis to an inspired group of local citizens who built, financed, and nurtured the college through the economic woes of the Great Depression, an enrollment collapse engendered by World War II, and the rise and fall of the region's railroad fortunes.…