The duplicative sponsoring system helps you to create a customer base through retailing inexpensive but highly valuable information products (SIPS—specified investment products), thereby generating instant cash for you and at the same time giving you the opportunity to smoothly drive these satisfied customers to buy your back-end product (business opportunity). It is easy to offer your business opportunity to customers who have bought your SIPS because you taught them, through your information products, how to run a multilevel marketing (MLM) business prior to joining one. So by teaching them first before joining the business opportunity, you would have completely destroyed one major cause of fear, which is lack of knowledge on how to run a successful MLM business.
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