Home » Business & Finance » Scott Paczosa » Selling Professional and Financial Services Handbook + Website

March 21 , 2011

Selling Professional and Financial Services Handbook + Website


An effective strategic framework for successful face-to-face selling for financial services industry professionals

Times are very tough for people who sell professional services and Selling Professional and Financial Services Handbook offers a new solution proven in practice. The book describes methods the authors have used and taught since the 1990s, most recently at a major consulting firm, where they led a Global Business Development team to revenue gains of 500% over six years — in a period that included the recession of 2008-10.

Download xml

Read also

Beat Depression And Anxiety And Live A Worry-Free Life

Depression is a psychological, biological and environmental problem that has affected millions of people, both directly and indirectly. People suffering with depression often have difficulty functioning normally, and frequently experience problems in their everyday lives as a result. The emotional toll of depression can shatter families; result…

The solution is not any new twist on face-to-face selling techniques or the art of persuasion. It’s a strategic approach built around a simple fact:the markets are tight but far from static. Even with lean budgets, client companies must respond to urgent changes and emerging threats in their industries. Thus they will buy services from the sellers who can help them detect, understand, and cope with what’s coming their way.

This handbook outlines a systematic way of becoming such a valued resource. Readers learn to scan the horizon for early signs of “rock-ripple events.” Major changes in the business world often spring from new developments that are little noted or heeded, at first, by the client companies soon to be affected by them.But like a rock dropped in a pond, these events set off ripples that sweep through entire industry sectors, creating must-have service needs.

The book is written for everyone who sells, or is responsible for selling, professional services. This includes but is not limited to: law firms, consulting firms, finance industry, public relations, engineering, and architectural services.

Readers who can benefit from the dynamic approach hold a variety of positions. They include:

  • Attorneys, consultants and other practitioners who must sell their services as well as execute.
  • CEOs, equity partners, practice-area leaders, functional and divisional leaders
  • Private Equity or Venture Capital executives
  • Sales or business-development professionals, from entry level to senior level
  • Sales and marketing managers

But the book is for sellers in every category who need a new and better approach to selling. Many, even the most skilled, simply have not adjusted to the new normal of today’s economy. They persist with old strategies that cannot be as productive as they once were, such as pursuing one-off opportunities (which are too few and too hard to win in lean times) or old-style “relationship selling” (which gains little if any traction). Selling Professional and Financial Services Handbook gives all such readers a new strategic framework within which to apply their face-to-face selling skills. It is an approach that puts them in position to win — so they can sell from ahead of the game, instead of struggling to keep up with it.

Show more...

How to download book

Buy this book

You can buy this book now only for $43.19. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Selling Professional and Financial Services Handbook + Website»:

Download ePub:


Download DOCX: