This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.
This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.
Use LinkedIn to find and develop relationships which can help in your business and personal life. If you are wondering how to use LinkedIn, or if you are not getting as much value as you can out of LinkedIn, this is your resource. Complement this LinkedIn book with the regular blog posts at ImOnLinkedInNowWhat.com to keep up with new changes and ideas.
If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.
After reading this book, you will walk away with:
- An understanding of LinkedIn and why you should use it;
- A set of best practices and tips to get started and to expand your use of LinkedIn and
- An understanding of how LinkedIn fits into your networking and career strategy.