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May 20 , 2011

Who am I?

16 Basic Desires that Motivate Our Actions Define Our Personalities


What do we want? What makes us tick? From acceptance to vengeance to curiosity, this book explains the 16 basic and universal desires that shape our behavior-and shows how the ways we prioritize them determines our personalities. Grounded in up-to-date psychological research, this book can help

  • parents comprehend their children’s needs and behavior
  • couples understand each other better
  • employers motivate their employees
  • employees become more effective in their work
  • YOU achieve greater satisfaction and happiness in life
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