Home » Business & Finance » Cindy Krum » Mobile Marketing

May 04 , 2009

Mobile Marketing

Finding Your Customers No Matter Where They Are


Mobile Marketing

Finding Your Customers No Matter Where They Are


Use Mobile Marketing to Supercharge Brands, Sales, and Profits!


Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.


Topics include

  • Getting started fast with mobile marketing
  • Understanding the international mobile marketing landscape
  • Targeting and tracking the fast-changing mobile demographic
  • Taking full advantage of the iPhone platform
  • Leveraging mobile advertising, promotion, and location-based marketing
  • Building micro-sites and mobile applications
  • Performing search engine optimization for mobile sites and applications
  • Building effective mobile affiliate marketing programs
  • Integrating online and offline mobile marketing
  • Avoiding mobile marketing spam, viruses, and privacy violations
  • Previewing the future of mobile marketing
Show more...

How to download book

Buy this book

You can buy this book now only for $14.39. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Mobile Marketing»:

Download ePub:


Download Sony BookReader:


Download ePUB 2: