The Diamond Method Advanced Selling Skills is designed to be a self help training guide. No matter if you are fresh and new to sales and marketing or a veteran you will find the content of this book useful. Simple to follow and easy to read and all at your own pace.
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It can be read quickly from start to finish to get an overall view of the sales process or read in stages so you can try out the ideas and then move on to the next stage. Its an excellent tool for trainers and managers who want to conduct an induction course or set up refresher training on a specific area of the sales cycle.
You can move at your own speed through the content and revisit and reread the salient points as and when required. It can act as a confidence boost prior to a sales activity, you can easily read one or two pages of text to get you focussed on your next activity.
You will find the book extremely useful for coaching and assessing the performance of a sales consultant or manager. You can also use the book to check your competences or that of others.
Putting the content of the book into action is the key, good luck.