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July 13 , 2010

The Cheeseburger Theory

and Other Leadership Observations


The Cheeseburger Theory and other leadership observations is an exciting collection of valuable insights from interacting with and watching successful leaders – even some unsuccessful ones. Author Dr. Tommy Weir is fascinated with the ways great "bosses" do their jobs.
You could call him a leadership junkie; actually he is a self-professing leadership nerd – although not too nerdy. His days are spent observing leaders and helping them become the best they can.
Dr. Weir has spent his professional life working with leaders. He has advised countless CEOs and business leaders. People want to hear what he has to say, as a sought-after speaker on global leadership issues noted for his perception and innovative presentation. This book collects many of his insights and presents them in an engrossing series of "to the point" articles.
Far more important in his mind than the theory behind leadership, is the practical side of it. This comes alive in The Cheeseburger Theory and other leadership observations as Dr. Weir puts forth practical insights from everyday leadership exchanges. Observing how leaders lead eventually allowed him to learn directly from many of the world's great CEOs.
The result has been a growing collection of books about global leadership, with The Cheeseburger Theory and other leadership observations being the latest addition. The observations in this book, each forming its own concise chapter, are engaging and practical. Each contains valuable ideas built around perceptive observation of leaders in action. Even though the observations are light and readable, and completely free of technical jargon, they remain thought-provoking and will spark the reader's curiosity and interest.
Each article was originally published in The National (the Arab world's New York Times), where Dr. Weir is the leadership columnist, or in Gulf Business, where his articles appear monthly. Thanks to The National and Gulf Business, Dr. Weir has been able to share his insights with leaders all over the world. And with the publication of The Cheeseburger Theory and other leadership observations anyone is able to gain access to these powerful ideas.
The articles cover topics ranging from motivating a team to doing business in crazy economic times to stop losing money on e-mail, and where does innovation come from. Each offers specific advice that will be useful now and ten years from now. Often Dr. Weir suggests that someone with a problem might find a solution by turning a problem on its head or by looking at it from a radically different point of view. Specific examples abound in this easy to understand collection.
Dr. Weir's conclusions are built on his close observation of active leadership, drawn from his work with some of the world's greatest leaders. He offers insightful ideas on the ways these inventive leaders have found success.
These fast-moving essays can be sampled in any order a reader finds useful, while on a plane or between appointments. Yet together they form an informative investigation of the art and science of leadership.
His favorite columns about solutions to perplexing management problems became many of the essays collected in this book. Others offer a strong sense of the places he has been and the people he has known. Each essay holds an enduring value that will reward rereading. Each article is beautifully written and rigorously thought out but never stiff or formal. The ideas in this book are presented just as they were originally written, for practical business reading without fuss or academic elaboration.
Enjoy these quick-to-read observations, but pay attention. They will make you think again about everything you have always accepted as true.
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