Phrases such as `corporate culture', `market culture' and the `knowledge economy', have now become familiar clarion calls in the world of work. They are calls that have echoed through organizations and markets. Clearly something is happening to the ways markets and organizations are being represented and intervened in and this signals a need to reassess their very constitution. In particular, the once clean divide that placed the economy, dealt with mainly by economists, on one side, and culture, addressed chiefly by those in anthropology, sociology and the other `cultural sciences', on the other, can no longer hold.
When Charlie Porter meets Hazaar Alim her first year of university, she's instantly smitten. Hazaar has it all: beauty, talent, and brains. What she doesn't realize is that Hazaar's future has already been decided, and Charlie has no place in it. Hazaar desperately wants to break with her traditions and stay with Charlie, but when forced to…
This volume presents the work of an international group of academics from a range of disciplines including sociology, media and cultural studies, social anthropology and geography, all of whom are involved not only in thinking `culture' into the economy but thinking culture and economy together.
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