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December 19 , 2009

Packaging Appreciation for MSMEs


This is a packaging technology book written with utmost simplicity to acquaint the manufacturers of products (foods, drinks, general goods, etc.) within the MSME operators of the critical role of packaging in the successful marketing of their products. The role of packaging (containment, protection, preservation and sales) is discussed. The objective of the book is to enlighten the MSMEs on how to choose a packaging that works, that is, one that will protect and sell their products. Various options of packaging materials and their characteristics are discussed. Consequences of packaging failures and how to avoid them are contained in the book. It is a book that is recommended for all who have products to market within the MSME operators as well as non-packaging professionals who want to know about packaging. It is a good reference book for packaging professionals and students of packaging technology.

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