Kym Gold’s mantra never settle for a no, always look for a yes” is what led her to co-create True Religion Brand Jeans, a major retail clothing company which she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted, went on to become a giant, revolutionizing player in the fashion industry.
15 Questions About Online Advertising
#NOT a real book (Just a screed)The real question of course is: Does Online Advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three.The right question to ask would be: for whom does Online Advertising work?Do Banner Ads, what we…
As having to constantly arm herself in the boys club” world of the fickle fashion business, Kym went from being one of True Religion’s majority shareholders, and their lead female clothing designer, to being both served divorce papers by her partner, and having her company ripped from under her, within an hour, on Valentine’s Day in 2007. Since then she has climbed back up the ladder and catapulted into the coveted 1% of the richest Americans.
In Gold Standard, Kym’s savvy business and fashion branding experience of thirty years gives a behind the scenes look into the always changing fashion industry. It also mixes in her compelling personal journey, a compassionate view for women under the pressures of holding together a career, finances, family and trying to balance it all. Kym motivates readers to throw the gold gloves on and put up a fight.