This book reveals the profound impact that our purchasing-obsessed culture has on our children and argues that corporate marketing to youth has reshaped the experience of childhood into something that is prefabricated. Top scholars in education, sociology, and cultural studies contribute insightful essays that students, parents, and educators will find entertaining and disturbing. This third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including Twilight, Barbie, hip-hop, Disney, McDonald's, and many more.
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