What Every CIO Wants: A Guide for Global Technology Salespeople
How would you like your customer's CIO tell his team to do business with you? What Every CIO Wants is written for you, the global technology salesperson who needs to understand the motivations, fears and focus of the enterprise IT leader.
Chapter 8 from Advances in Photodynamic Therapy: Basic, Translational, and Clinical, Michael R. Hamblin, Pawel Mroz, editors
Discover the four types of CIO, the three types of business, the four categories of business opportunity to help you craft your messages, engage and win the trust of your customer. Avoid the Go Away Little Person syndrome and win.
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