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October 13 , 2007

Super Da'wah

How to Invite Super Crowds to Your Super Message


Why are some asatizah more popular than others?

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Paris: Without the Tourists

Paris is one of the most popular tourist destinations on earth, and for a very good reason; it's a fascinating and fun place to visit. Each year The City of Light greets close to 30 million foreign tourists, and most of them are headed for a select list of the exact same places.As a result, the lines to get into the most popular museums…

Isn’t da’wah all about sincerity and not fame?

Someone else is already doing it. Why should I care?

Marketing activist Nurhafihz Noor thinks you should care. In Super Da’wah: How to Invite Super Crowds to Your Super Message, the author argues why popularity is necessary for effective da’wah. He then shows us how to bridge the chasm between da’wah and the science of marketing in this new book.

This is not a textbook. With real-life examples and easy-to-follow case studies, this fun yet insightful book gives a fresh perspective on effective da’wah through a marketing lens. It presents a practical guide of how asatizah or anyone who wishes to harness the power of large crowds to spread a meaningful message can utilize marketing to improve their da’wah and outreach.

It’s time for da’wah to stop being mediocre and become super once again. This book shows you how.

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