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November 24 , 2007

Harvard Business Review on Greening Your Business Profitably


Protect the earth and your bottom line.
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HBR'S 10 Must Reads: The Essentials

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration – and ready to run…

If you need the best practices and ideas for turning sustainability into competitive advantage – but don't have time to find them – this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Craft strategy to compete on green turf

- Redesign your business model, products, and processes to

achieve green goals

- Parlay your efforts into lower costs and higher revenues

- Capture more value from clean-tech investments

- Launch sustainability programs with impact

- Synchronize green initiatives by overhauling your supply chain

- Engage constructively with environmental activist groups

- Mitigate the risks of climate change

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