Here's part of the content - you would like to know it all? Delve into this book today!..... : Following the success of the Macintosh LC, Apple introduced the Centris line, a low-end Quadra offering, and the ill-fated Performa line that was sold in several confusing configurations and software bundles to avoid competing with the various consumer outlets such as Sears, Price Club, and Wal-Mart, who were the primary dealers for these models.
... Delivering his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc. , because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices.
...Almost exactly one month later, on January 14, 2009, an internal Apple memo from Jobs announced that he would be taking a six-month leave of absence, until the end of June 2009, to allow him to better focus on his health and to allow the company to better focus on its products without having the rampant media speculating about his health.
...Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever.
There is absolutely nothing that isn't thoroughly covered in the book. It is straightforward, and does an excellent job of explaining all about Apple Inc. in key topics and material. There is no reason to invest in any other materials to learn about Apple Inc.. You'll understand it all.
Inside the Guide: Apple Inc., Asus, Arthur D. Levinson, Ars Technica, Aqua (user interface), Apple media events, Apple community, Apple certification programs, Apple Wireless Keyboard, Apple Thunderbolt Display, Apple TV, Apple Switch ad campaign, Apple Store (online), Apple Store, Apple Specialist, Apple Remote Desktop, Apple Mighty Mouse, Apple Lisa, Apple Keyboard, Apple Interactive Television Box, Apple Industrial Design Group, Apple Inc. litigation, Apple Inc. design motifs, Apple Inc. advertising, Apple IIe, Apple II series, Apple III, Apple I, Apple Expo, Apple Developer, Apple Corps v Apple Computer, Apple Corps, Apple Computer, Inc. v. Microsoft Corporation, Apple Campus, Apple Battery Charger, Apple A5, Apple A4, AppleCare, Apple's transition to Intel processors, App Store (iOS), Aperture (software), Anobit, Andy Hertzfeld, Andrea Jung, Alan Turing, Alan Kay, Al Gore, Akamai Technologies, AirPort, Adobe Systems, AIM alliance, A/UX, 1984 (advertisement)