This book is the gold standard that others will be compared to – it’s the mark of a champion. Dive in and enjoy the read.’
Leon Taylor, British Olympic silver medallist in diving, author and professional speaker
Дорошевич вошел в историю литературы под именем «короля фельетонов». Его фельетон соединил элементы публицистики, сатирического и лирического репортажа. Дорошевич придал массовому газетному жанру художественность. Vlas Doroshevich - Katorga.
Brad Parkes has been involved with membership organisations at the highest levels for a number of years, and has developed a number of tried and tested strategies and approaches which, when applied, will help any membership organisation to flourish.
In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way, using a threefold approach:
- The story of a young man, Billy, just starting out on his career, Billy’s boss and mentor Alex and a café called Archie’s.
- Case studies and real-life examples.
- Suggestions, hints and tips to apply in order to run a membership organisation successfully.
In today’s increasingly fragmented society, it is crucial that membership organisations of all sorts and sizes survive and thrive.
'I would classify this book as a great read, and recommend it to anyone with an interest in leadership in any organisation.’
Player – Bath RFC, England and British Lions
Coach – Bath RFC, Worcester Warriors and Rouen