The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sales? Before you sign on the dotted line find out more about ratings, TV ad costs, how to use classic TV ad techniques, types of TV spots, TV production and how to buy TV advertising like a pro.
An important reference book both now and post 1992. It gives a clear introduction to the industrial property market in Europe and provides the information needed to understand each country's system of planning and property development.
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