Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Tory has been tasked with looking after Chance Montgomery’s adorable twins: two sets of beautiful big blue eyes and chubby cheeks. She’s taking nappy-changing in her stride, but nothing prepares Tory for being around their handsome daddy day in, day out…
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