Home » Nonfiction » Gavin Schmitt » Neenah

July 05 , 2008



Neenah rests in the heart of the Fox Valley, positioned between Appleton and Oshkosh. The city sits at the junction of Lake Winnebago and the Fox River, which has always been central to its draw for both recreation and business. Flour and paper milling utilized the river’s powerful flow and brought Neenah’s biggest booms. The successes of paper mills such as Neenah Paper, which opened in 1866, and the Kimberly-Clark Corporation, which opened in 1872, led to the natural development of the “Paper City” nickname. Today, industry continues to flourish in Neenah. The region has become a hub for several major corporations with broad, international reach, yet lifelong residents remain the true community heroes. Vintage photographs highlight the notable lifestyles of Bergstrom, Aylward, and Mahler, as well as the day-to-day activities of shopkeepers, churchgoers, factory workers, teachers, deliverymen, bankers, politicians, craftsmen, and other locals who were better known as friends or neighbors. Featuring both the storefronts and aisles of popular establishments such as Krueger Hardware, Jandrey’s department store, and Burts Candies, this book invites readers to take a trip down memory lane. ?.
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