When Charles H. Washington first got his start as a barber, he discovered other African-Americans in the field were reluctant to share the secrets of the craft.
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But that didn’t stop him from working his way up, and eventually, he earned the trust of two white barbershop owners who took time to share with him how they made their operations successful.
The two warned him that what worked for them might not work for him, but they needn’t have worried. Washington took their advice and put it into action, and now he operates Rico’s Barber Shop in Murrieta, California.
He shares what allowed him to succeed in this guidebook to establishing a barbershop—as well as insights from a thesis on the business’s racial and gender dynamics in Riverside County, California.
Get ready to learn how to retain clients, serve a diverse customer base, and enhance relationships with men and women of all colors with the proven business strategies and astounding insights in The Passion of Barbering.