Business Analytics for Sales and Marketing Managers
How to Compete in the Information Age
Expert guidance on information management for optimum customer intelligence processes
Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.
With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions,…
How to align information management with company strategy
Examines how to get, grow, and retain valuable customers
Discusses how to optimize existing customer intelligence processes
Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.
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