In The WetFeet Insider Guide to Careers in Advertising and Public Relations, you will learn:
- How new ad and PR campaigns are developed
- How an agency wins new business
- What forces are currently driving the Advertising and PR industries
- Which are the top agencies and what they're doing now
- How to shine in your interviews
- What to expect in terms of salary and hours per work week
- What people are talking about when they refer to CPM, GRP, PSA, and TRP
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