The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task.The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Western Sahara.This report helps executives evaluate strategic investments in Western Sahara.As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu).The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) trade indicators.With this perspective, this report provides a strategic profile of Western Sahara.The reader new to Western Sahara can quickly understand where Western Sahara fits into a firm's strategic perspective.In Chapter 2, I report my findings on the real economic potential, or latent demand, represented by Western Sahara when defined as an area of dominant influence.Chapter 2 is followed by trade indicators for key industries, categories, and products in Western Sahara.
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