21st Century Guerilla Internet Marketing For Restaurant is the only comprehensive ebook that shows restaurants owners and managers the simple and easy way to market their restaurants on the internet so that they can get new local customers, repeat business, increase word of mouth marketing, make more money and achieve the freedom they desire.
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We are in the 21st Century which is the information age local potential customers are looking for your restaurants on the internet before they make a purchasing decision.
Marketing has not changed and it will never change what has changed in the 21st Century is the media instead of local potential customers looking for restaurants in the yellow pages and other traditional forms of media they are going online on online business directories like google places, yahoo local, bing local, your website. They also want to know what other people are saying about your restaurant they will go on online review sites like yelp and zagat statistics show that 7 out of 10 of consumers trust online reviews just like personal recommendations
A website or positive reviews on yelp is good for your restaurant, But if you really want to succeed in the 21st Century you have to start approaching internet marketing strategically which means you have to look at all the effective marketing methods of promoting your restaurant on the internet then arrange them in a way that they work together to achieve your objectives.
To Get new Local Customers you:
List Your Restaurant On Online Local Business Directories
List Your Restaurant Distinctively So you Gain Competitive advantage so that local potential customers looking for restaurants in your category and area will choose your restaurant over your competitors, By Listing your restaurant distinctively you turn local potential customers into paying customers.
You should also run some ads on facebook and google. The best thing about running ads on google and facebook is they allow you to target local potential customers by zip code, city, state, nationality, intrests, language, age
You can also partner with daily deal business like groupon, livingsocial, google offers... these businesses will put your marketing message in front of local potential customers.
Online Review Site
Online review sites like yelp, zagat are a good way to get new local potential customers because people go to these sites before they decide to make a purchase they are provided with social proof of what other people are saying about your restaurant.
You Can Repeat Business With Your Existing Customers Using:
Email Marketing is the best way to repeat business. Its simple you ask local potential and existing customer to join your restaurants email club by providing you with their names, emails and birthday then send them promotional (coupons, deals, specials) and informational (health tips, food tips) emails to repeat business. We encourage you to collect their birthday so that you can send them birthday specials these are the leverage points that will turn local potential customers into paying customers and existing customers into loyal customers that will be raving about your restaurant to their friends and family.
To Increase Your Word Of Mouth Marketing You Use Social Media:
Most of your local potential and existing customers are on social media sites like facebook, twitter, youtube, foursquare and its very easy to get your existing customers talking about your restaurant all you have to do is provide informational and promotional content to talk about then they will share it with their friends and family and they will spread the word about your restaurant like a wildfire.
Promote your restaurant on the internet in the 21st Century To Get New Local Customers, Repeat Business, Increase Word Of Mouth Marketing, Make More Money And Achieve The freedom You Desire,