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September 02 , 2009

Harvard Business Review on Thriving in Emerging Markets


Beat local companies at their game.
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HBR'S 10 Must Reads: The Essentials

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration – and ready to run…

If you need the best practices and ideas for gaining market share in developing economies – but don't have time to find them – this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably

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