Home » Business & Finance » Graham Watkins » How to Sell Ice to Eskimos

March 08 , 2010

How to Sell Ice to Eskimos


In How to Sell Ice to Eskimos Graham Watkins shares forty years of selling and marketing experience encapsulated in 175 easy to understand selling tips and sales techniques. Starting as a novice salesman he learned his trade from the bottom up, by making mistakes, but went on to build a multimillion pound business and sell it to a PLC. Here, explained in simple bullet points, are the sales techniques high flying sales people use, broken down into fifteen easy to understand chapters, from opening to closing the sale. It tells you how to read your customers body language and interpret buying signals to boost sales, how to keep control of the sale, deal with objections and take the 'ice' out of price. This book about selling packs a heavyweight punch. If you are a salesman, thinking of going into a career in sales or in sales management you will find lots of valuable selling ideas in How to Sell Ice to Eskimos.

Download LIT

Read also

Workplace Safety

Do all you can to minimize dangerous behaviors to benefit communities, employees, and organizations!Safety is a “real world” problem that community psychologists, industrial/organizational psychologists, industrial hygenists, human resources professionals, and corporate insurance groups must deal with on a day-to-day basis. In Workplace…

How to download book

Buy this book

You can buy this book now only for $3.99. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «How to Sell Ice to Eskimos»:

Download MobiPocket:


Download DOCX:


Download Amazon Kindle: