Among my many endeavors, I have a jazz label and promotion business. When I meet with a new potential client we typically have a long conversation about their lives, needs, hopes and dreams in relationship to whatever project they bring me. Invariably, somewhere in the conversation I get a blank stare and the comment, “you are so negative about the business, why should I be talking to you”?
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Pat Croce's management and motivational expertise are world-renowned. His fresh, daring leadership philosophy launched a small physical therapy practice into a nationwide franchise and revitalized Philadelphia's famed 76ers basketball team – stories that were relayed in his bestselling memoir, I Feel Great and You Will Too! Now, in…
I tell them that I believe that I have come close to experiencing almost every aspect of the music business and most of it “ain’t pretty”; that if an artist wants to gig and put out CD’s (particularly as art), they need to know what that entails at all levels, who they are competing with, and what they are up against. The market is small, the competition is fierce, and the dollars needed to spend can be large amounts unless understood.
BUT, if you can get a handle on what these areas are about, learn to balance your approach, have realistic expectations and find quality people to work with, you can carve out a niche for your self as a JAZZ ARTIST. It is possible! And that is why I started a BLOG and created this BOOK.
If you enjoy this book let me know, and if you have questions please ask. I look forward to talking to you.