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January 07 , 2011

Political Turbulence

How Social Media Shape Collective Action


As people spend increasing proportions of their daily lives using social media, such as Twitter and Facebook, they are being invited to support myriad political causes by sharing, liking, endorsing, or downloading. Chain reactions caused by these tiny acts of participation form a growing part of collective action today, from neighborhood campaigns to global political movements. Political Turbulence reveals that, in fact, most attempts at collective action online do not succeed, but some give rise to huge mobilizations—even revolutions.

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在生意场上,如何交朋友是一门学问。你首先要认识到人脉对于你事业的重要性,然后对于如何选择朋友;如何结识、结交朋友;如何与朋友维护和保持你们的友谊;如何做好生意场上的应酬交际;如何把握好在生意场上适度的感情投资;如何与人顺利地谈成生意,缔结合约等都需要有一定的了解和认识。本书针对这些客观现象,由这些现实问题入手,一一为读者详尽解析其中要点、关节,理清其中繁杂关系,为读者提供建设性意见、有效解决方案和一些切实可行的技巧与方法。帮助读者在生意场上更有效与人沟通交际,编织高效能的人脉网,为自己将军的成功搭桥辅路。(若使用Kobo eReader阅读,建议导入中文字体)

Drawing on large-scale data generated from the Internet and real-world events, this book shows how mobilizations that succeed are unpredictable, unstable, and often unsustainable. To better understand this unruly new force in the political world, the authors use experiments that test how social media influence citizens deciding whether or not to participate. They show how different personality types react to social influences and identify which types of people are willing to participate at an early stage in a mobilization when there are few supporters or signals of viability. The authors argue that pluralism is the model of democracy that is emerging in the social media age—not the ordered, organized vision of early pluralists, but a chaotic, turbulent form of politics.

This book demonstrates how data science and experimentation with social data can provide a methodological toolkit for understanding, shaping, and perhaps even predicting the outcomes of this democratic turbulence.

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