Home » Nonfiction » Jonathan Beller » The Cinematic Mode of Production

March 11 , 2010

The Cinematic Mode of Production

Attention Economy and the Society of the Spectacle


“Cinema brings the industrial revolution to the eye,” writes Jonathan Beller, “and engages spectators in increasingly dematerialized processes of social production.” In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as “productive labor.” Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy.
Download MBR

Read also

Representative Men [mit Glossar in Deutsch]

Diese Ausgabe hat das Ziel, das Lesen der englischen Sprache Klassikern zu erleichtern. Dieses eBook enthält ein Glossar mit Definition in Deutsch für viele Wörter in dem ursprünglichen Text. Um die Bedeutung eines Wortes zu sehen müssen Sie nur darauf klicken! This edition is intended to help the…

By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image.

Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.
Show more...

How to download book

Buy this book

You can buy this book now only for $27.09. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «The Cinematic Mode of Production»:

Download MobiPocket:


Download Sony BookReader:


Download XML Book:


Download FB2: