Imagine making stronger connections with your audience, building better relationships with your clients, or inspiring your team to achieve great things.Moments like these are magical.Moments like this can come from great content.Content that connects with the audience on an emotional level, content that helps the audience learn something new, content that inspires them to really care about the outcomes, content that makes the audience want to commit to action or change, and content that they are keen to spread to others. Content that Clicks. The results are powerful - greater brand affinity and reputation, plus happier clients and staff.
Hybrids: So You Think You Are Human
Myths, religions and archaeological discoveries around the world discuss the presence of intelligent non-human beings who have interbred with humans creating hybrids. Tanis Helliwell offers convincing evidence about the existence of 22 different human-hybrids (elementals, angels, dolphins, giants, dragons, centaurs, pan and many others). People…
But how do you ensure that your content competes effectively when business professionals are literally being bombarded with content left, right and centre and have limited time, capacity and attention to connect with what you are saying?How do you ensure that all the time, money and energy that you and your team have invested in creating content aren't wasted?
Content that Clicks uses the principle of marginal gains to turn good business content into great business content. It deconstructs what works (and doesn't work) and provides practical hints and tips to improve each component. Drawing on case studies and interviews with content producers and consumers, it helps hone your existing skills, giving you incremental improvements and quick wins that you can apply straight away.