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September 07 , 2010

Changing the Playbook

How Power, Profit, and Politics Transformed College Sports


In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues – race and gender, profit and power – that reflected societal tensions and, in many cases, remain pertinent today: The failed 1950 effort to pass a Sanity Code regulating payments to football players; The thorny racial integration of university sports programs; The boom in television money; The 1984 Supreme Court decision that settled who could control skyrocketing media revenues; Title IX's transformation of women's athletics; The cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s; The ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments. A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.

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