ABOUT THE BOOK
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The World Is Flat: A Brief History of the Twenty-First Century is Thomas Friedman's account of globalization: how it happened, what it means, and what we should be aware of when discussing the subject. Friedman's inspiration for the book came about as he was traveling to India on assignment for the Discovery Channel. The topic of the documentary was outsourcing. It came as something of a shock to Friedman to find out how many tasks actually could be outsourced, from tax preparation to reading X-rays. More shocking was the realization that globalization wasn't just about jobs. It is about culture, hopes, dreams, imaginations, and the future.
If that seems like the rhetoric of romance, so be it. Because that is the way Friedman sees it, and that's the way he wrote it. For Friedman, the confluence of political, social and technological events in the last few decades has been nothing short of astounding. After Bangalore, he is looking at the world through new eyes.
The World Is Flat: A Brief History of the Twenty-First Century was published by Farrar, Straus & Giroux in 2005. The "Updated and Expanded" edition, reviewed here, was published in 2006.
MEET THE AUTHOR
Scott Charles has over a decade's worth of experience as a research analyst. Scott spent 11 years at a Fortune 500 company providing research and analytical services to marketing teams, product managers, R&D staff, and executives. His specialty is doing comprehensive deep dives to support ideation processes, identifying business opportunities, market analysis and business development.