Read alsoTouch Wood - The Autobiography of the 1953 Le Mans Winner
Duncan Hamilton won the classic Le Mans 24-Hours race in 1953, co-driving his works entered C-Type Jaguar with Tony Rolt. In 1954 the same pair finished second, losing to a much larger-engined V12 Ferrari and by the narrowest margin in years. In all, Duncan Hamilton competed in nine of those great Le Mans endurance classics.Having cut his racing…
Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.
What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's.
Special features include:
· an innovative matrix for speedy, accurate product analysis and program development
· a clear, step-by-step process for making decisions that increase your product's appeal to kids
· tools and techniques for creating characters that kids love