There are literally hundreds of books available that teach the actual craft of copywriting. This is NOT one of them. This unique and authoritative book is specifically designed to show the aspiring copywriter exactly how to land a job at a modern advertising agency and do all of the necessary things, day in and day out, to succeed in the role. Whether you’re a student preparing to enter the workforce or a professional seeking a career change, you’ll gain invaluable, expert advice on how to: * Build a professional creative portfolio * Ace the agency interview * Negotiate the job offer * Collaborate successfully with a creative team * Attain a high level of creative fulfillment * Advance in your copywriting career And much more… This book will empower you to overcome the high barrier to entry of advertising agencies. Most of all, it will open the door to the creatively and financially rewarding agency copywriting career of your dreams.
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