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November 05 , 2007



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Barbara's father was a sadistic man at the best of times - his idea of fun was to kill the family dog by tying it to the back of his car and driving off. Also for kicks, he took his children out on to the lake and held them under until they were gasping for their lives. He sexually assaulted Barbara from a young age, often when the rest of the…

Our relationship to consumption is not an easy one. Apart from being self-centred, superficial and

narcissistic, the consumer is held responsible for global warming, poverty and now, by binging on
easy credit, economic crisis. A straw man has many uses, including being part of the solution by
reducing carbon footprints, consuming more ethically and tightening the proverbial belt. iCommunism
defends the consumer against the prevailing politics of austerity. It splits the fetish from the
commodity fetish by taking the shine away from the commodity now signified in the ubiquitous
i of i branded products and transfers it over to communism. With ideology once again alive on the
streets of Europe, iCommunism reimagines Herbert Marcuse 1960s artistic critique of capitalism s
repressive performance principle for today s consumer society. Capitalism promised us shiny
things but only communism can deliver them in a different, more liberating, universal and sustainable form.

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