Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.
Read alsoLouanne Pig in The Mysterious Valentine (Revised Edition)
Special delivery! Louanne Pig is thrilled to find a beautiful valentine in her mailbox on February 14. But she’s dying to know whom it’s from. Is George her mysterious valentine? Is it Arnie or Harold or perhaps Big Mike? Louanne's only clue is that her secret admirer uses a green pen. Children and sweethearts everywhere will recognize the warm…
While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.
“Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don’t grasp the meaning and value of the brand assets can only hope their competitors are equally naïve.”
—Roy E. Verley, Director, Corporate Communications, Hewlett-Packard
“Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.”
—Larry Light, President & CEO, Arcature Corporation