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September 08 , 2010

The Content Makers


In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the modern world are part of a broader striving, a very old struggle we might call it the search for meaning. The big media businesses may or may not survive into the future, but content certainly will, because we need it, and have always needed it. The Content Makers delivers a visceral understanding of how modern media works, gives a plain-language explanation of new media, and provides straightforward information on recent changes to ownership legislation and what they mean. But most importantly, it suggests a vision for the future a. new way of looking at the role of the content makers and how they and their audiences might find new hope and purpose in the future.

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