Home » Nonfiction » Stephen Wendel » Designing for Behavior Change

February 14 , 2008

Designing for Behavior Change

Applying Psychology and Behavioral Economics


A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Download mobi

Read also

The Good Thief

Richly imagined, gothically spooky, and replete with the ingenious storytelling ability of a born novelist, The Good Thief introduces one of the most appealing young heroes in contemporary fiction and ratifies Hannah Tinti as one of our most exciting new talents. Twelve year-old Ren is missing his left hand. How it was lost is a…

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

  • Learn the three main strategies to help people change behavior
  • Identify your target audience and the behaviors they seek to change
  • Extract user stories and identify obstacles to behavior change
  • Develop effective interface designs that are enjoyable to use
  • Measure your product’s impact and learn ways to improve it
  • Use practical examples from products like Nest, Fitbit, and Opower
Show more...

Date release: November 05, 2013

Nonfiction, Computers
Designing, Behavior, Change, Stephen, Wendel, download, Sony BookReader, Adobe DRM, Papyre FB2, Mobi

How to download book

Buy this book

You can buy this book now only for $24.49. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Designing for Behavior Change»:

Download Sony BookReader:


Download Adobe DRM:


Download Papyre FB2:


Download Mobi: