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July 29 , 2010

How to Say It: Doing Business in Latin America

A Pocket Guide to the Culture, Customs and Etiquette


An essential guide to doing business in Central and South America, complete with communication and etiquette tips.
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This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know?from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch,? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses:

? How things move at a much slower pace than most American business processes and deals
? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one
? The importance of connections and mutual Acquaintances
? How to work with translators and bilingual assistants to get the job done
? Proper dress, body language, and gestures
? Tips on entertaining and giving and receiving gifts

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